Lesserevil x Jurassic World Dominion JURASSIC POP

In the second half of 2021, LesserEvil had the opportunity to do its first licensing deal with a large franchise. With guidance from Universal Studios and brand assets for the 2022 movie Jurassic World Dominion, LesserEvil took its flagship Himalayan Pink Salt Popcorn and created Jurassic Pop. Along with packaging design, LesserEvil worked on a sweepstakes for a grand prize trip to Hawaii, and several giveaways with Jurassic World licensed merchandise.

The popcorn could be found at Whole Foods, Target, Aldi, CVS, Sprouts, Walmart, and Kroger.

Role: Lead Designer (Packaging, Shipper, Email Design, Guru Illustration, Teaser and Launch Animation)

Lifestyle and studio photography by Bee The Love Photography